Amazon Reveals It Wants To Deploy Delivery Drones. No Joke.
Amazon offering delivery on Sunday was only the beginning.
In an interview with Charlie Rose on Sunday's episode of "60 Minutes," Amazon founder and CEO Jeff Bezos revealed the giant online store is developing a drone-based delivery service called Prime Air.
According to Bezos, Prime Air would be able to get customers their
products only a half-hour after they click the "buy" button. His
"optimistic" estimate to "60 Minutes" was that Prime Air will be
available to customers within 4 to 5 years.
Prime Air was unveiled to Rose and "60 Minutes" as a surprise, the
secret project being part of Amazon's busy R&D department. The
drones will be capable of delivering items up to 5 pounds in weight,
which Bezos said account for 86 percent of the items that Amazon
delivers. Individual items will be flown from one of the company's 96 mind-bogglingly massive warehouses, also known as "fulfillment centers."
Last minute shoppers or those with itchy mouse trigger fingers --
especially with Cyber Monday tomorrow -- may want to curb their
enthusiasm for Prime Air. Amazon is still working on more safety testing and FAA approvals before the Prime Air fleet will be able take flight.
“The hard part here is putting in all the redundancy,” Bezos said.
“All the reliability to say this can’t land on somebody’s head.”